Too Long; Didn't Read
Facebook doesn’t have to use user data to sell it to advertisers. Instead, the social network is incentivized to use it to make money off its users' data. Social media sites thrive on the fact that users can choose to use their own data. The social networks of the Web 2.0 era exist to serve a single purpose: increase their own value. If the world wants to move past discord and toward a more democratic future, it's too late to turn back now.
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