The purpose of any digital business is to sell. Obviously. No matter what mission and great goals you have, it’s only effective if there is a . A few years ago, selling products online meant that you had to set up newsletters, send all of them, answer endless calls and somehow also manage to promote your products. real cash flow Okay, ten years ago it all was somehow bearable. Now, however, considering that the competition grows with every day and the , this seems impossible. number of unanswered emails is growing higher But that’s not even the worst part. The real problem starts when it gives you . no result All the sent newsletters, prepared emails bring no sales to the shop. We discovered that . You can prepare a newsletter in a few minutes or spend hours on that — and the results won’t change at the smallest bit. sales online in no way depend on the amount of time you put in Online shop management has changed tremendously Luckily, now we have . It helps out a lot with managing orders and shipping, granted. You don’t have to worry about collecting the customer information or misunderstanding order details because Shopify saves things like that. Shopify What about getting customers though? Shopify blog advises using email marketing for product promotion so if you by chance thought that email marketing is dead, you might change your mind. It remains one of the major channels to offer your goods online. But there are some modifications, indeed. Shopify offers its own tools Shopify App Store offers a lot of instruments that allow to collect email addresses, manage subscriber’s lists, and monitor the results. Sounds great but realistically, sooner or later platform users see that the functionality of most of them is . hardly enough Let’s see why. Even though email marketing is the main way of promoting e-commerce, , but rather shop management. In other words, the platform lets you manage email marketing on some level but doesn’t give . Shopify is not mainly focused on the purposes of promotion any tools to make these emails actually good The functionality is still pretty bad. For basic newsletters, you might do just fine. But if your goal is to create a personalized campaign, based on on the page, Shopify custom tools give . customer’s behavior no such opportunity Not enough for big shops. If you own a large online store, you have dozens if not hundreds of different campaigns, oriented toward different audience segments. Shopify gives you possibilities to meticulously your audience. no segment You still need . Even though Shopify official tools do automate some part of the process, they still don’t cover most of business owners’ questions. If you haven’t run email campaigns before, don’t hope for the tool to educate you. marketing advice Don’t look for management tools, look for assistance The best way to pursue email marketing effectively is to . Perhaps you already knew that but here is a quick breakdown of the main reasons. automate it ✔️ Automation keeps you consistent. When you do things manually, it’s easy to forget to set up the next campaign and deviate from the marketing strategy. ✔️ It’s crucial if you want to scale. There is no way you can keep track of dozens of newsletters without getting majorly confused. ✔️Automation saves your time. No explanation needed there. We really don’t think you need convincing in why automation is awesome. It was already discussed in plenty of best-selling books (take even ). The question, and it’s the one we get all the time, is: Four-Hour Workweek ‘How do I make sure my automation truly works? What if I will spend more than receive?’. It’s a fair concern, indeed. With so many platforms for automation available, it’s easy to get caught up just on choosing what you need. Really though, you don’t need to follow dozens of rules. There is just one principle, and it works impeccably: Choose an assistant, not a management platform. As simple as that. If you want to find an email marketing automation solution, focus not on getting the tool that will manage the process for you but the one that helps you throughout that entire process. Let’s see what this means in terms of product’s functionality on real-life Shopify Extensions. Manager Extension: You can manage lists of collected subscribers and segment them. Set dates and benchmarks for your email campaign. Create a newsletter design using a comfortable constructor. Make discounts and special offers right in the extension and add it to your campaign. Assistant Extension: Software will collect email addresses and segment them for you, based on customer behavior. The extension will suggest you the optimal schedule and KPIs. The assistant will suggest you a ready-to-go template and you can make edits (if needed, of course). The only thing you have to do is to specify the conditions of such discounts, and the extension will do the rest — create a template, find suitable receivers, and segment the audience. You just hit the Send button. Can I find such tools in the Shopify App Store? Yes. You don’t even have to look because you have already opened the right door. , an , has its own . Triggmine email-marketing automation service Shopify app Artificial Intelligence tracks customer behavior on the website so users can receive personalized emails, based on their own search and buying history — just like this one. The email design is also done automatically but the owners are free to make any edits if needed. Also, the extension builds a strategy, suggests KPIs and monitor the efficiency. IT doesn’t just manage the process, . it does the process for our stories. We think you might love it. Your . Subscribe Triggmine

Amazon

Too Long; Didn't Read

Developers: Build Less. Deliver More. [Learn how]	

How Email Marketing Changes with Shopify Applications

Too Long; Didn't Read

Company Mentioned

Triggmine

About Author

TOPICS

THIS ARTICLE WAS FEATURED IN...

How Email Marketing Changes with Shopify Applications

Too Long; Didn't Read

Company Mentioned

Triggmine

About Author

TOPICS

THIS ARTICLE WAS FEATURED IN...

RELATED STORIES