Too Long; Didn't Read
Dropbox set up a double-sided reward, where the participant and the person who they refer are both rewarded. Dropbox was hoping to gain traction with a new product. It needed to get people to sign up for storage space on the cloud. By December 2009, Dropbox had four million registered users. By 2017, they had 33.9 million users, plus a $10 billion valuation and $1 billion in revenue. Take these key lessons from the Dropbox case study to help you grow your business.