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An Experience Data Platform enables digital teams to build digital experiences much faster. Data can be unified from different systems (e.g., customer data from CRM, product data from PIM, transactional data from ERP, shipping data from WMS) and accessed instantly without spending months on data integration. All data also becomes available in a real-time state so the experience can be scaled globally friction-free. When Tech leaders empower their digital teams, they also unburden their own backlog.