How do Chat Apps improve customer engagement in Businesses?

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The flawless communication that can be switched to multiple devices without interruption is an added convenience. With faster response rates and real-time collaborations, these apps help to foster long-term relationships among the stakeholders. With predefined user guidelines, the stakeholders will get a proper alignment with the brand. These apps are economical in terms of server space which aids in preventing a breakdown in communications and the need for expensive communication systems for long-distance connections. Group chats can be the ideal option as multiple people can be added to the conversation.