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How Did Uber Grow 4000% Through Their Referral Program In India? Swarnendu De is the Co-founder of Innofied, an Award Winning Apps & Game Development company. Uber’s referral program is an organized process in which a current customer (referrer) is rewarded for bringing in a friend or any new rider(referral) to the company/organization. The first time your referral uses the app, both the referrer and referral get Uber credits(read as free rides)