​​How Consistent ECommerce User-generated Images Help Product Managers Increase Revenue by up to 20%

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You know that feeling deep inside your gut that tells you something is off when you see a sketchy product on an online marketplace? Those are honed instincts for spotting bad products online, even without seeing the products physically. And this is why if you ask any online marketer or successful vendor, they’ll tell you presentation is everything when it comes to eCommerce. And one of the most important elements of presentation is visual consistency. According to research done by Marq.com, brands that maintain visual consistency can see a 10-20% increase in their revenue. If your online marketplace advertises your own products exclusively, having consistent product photos is not much of a problem. But say you have thousands of vendors registered on your platform; how do you keep product photos consistent? In this guide, we’ll be going into the technical side of things, to see what exactly makes visual consistency so effective and how it can help your eCommerce marketplace grow.