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The simplest way to improve data ownership is to assign owners to the most critical data artifacts, i.e., specific tables in a data warehouse, data lake datasets, and data science models. As social creatures, we are more motivated to fix issues if other people can see the effort we put into it. The process can then evolve by adding automation and monitoring dashboards for more visibility. The important part of the process is to send those alerts to a Slack channel which is shared across the data team.