How Blogging is the Best Way to Build Audience and Grow Your Startup

Find out how blogging can help founders quickly solve many marketing challenges and acquisitions.

It's no secret how many challenges a founder faces; the list could be endless. They need to find solutions that are not only practical but also cost-efficient. 

One of the biggest challenges is finding and acquiring customers. As there are so many avenues to choose from, like PPC, email marketing, affiliate etc. and a sea of brands for similar solutions, it isn't easy to select and find the right strategy. 

In this article, I will tell you why blogging is the most cost-effective tool for creating brand awareness, establishing credibility and getting more leads, customers and potentially investors. So let's dive in

Helps you to show that you know the wants and needs of your customer

Your customers find answers they are looking for on the internet. They get the answers through content. If you can provide the answers to their questions, you will show that you know what your customers are about, and you have the keys to solving them, instantly building connections. 

Helps you get email subscriptions

Email marketing is still a solid marketing strategy, especially for SaaS startups. However, it's not easy to make people sign up out of nowhere, and this is where blogging can help you by providing valuable insights and making them a fan of your content.

Make you popular on social media

Blogs are a great way to make social media posts by repurposing and adding links that will drive back the audience to your websites. Repurposing blogs can be done in many ways and is great to reach more people, stay top of mind of your audience, create quality content and build engagement with your brand.

Help you create your brand voice

Having a unique brand voice can help you to stand out, especially for startups. A blog can consistently showcase your authenticity, tone and voice that will help you build a loyal following to whom you can sell quickly.

Get customer feedback and check your market ideas

Startups are ever evolving and adjusting to market needs. One of the best ways to check your innovative ideas is by talking about and listening to your customers. Blogging allows your startups to have conversations with your audience that will help you analyze what is expected from the product and how to improve strategy for a better outcome. 

Help you be a thought leader

All the blogging efforts and educating your customer will significantly impact being the thought leader of your industry. Being credible in the market has a significant upside on how you can scale and grow your business. 

Improve your ranking on SEO

This is obvious but certainly very important. Providing content on a specific industry over and over again will help Google understand that you are an expert in the field and rank you high on Search Engine Result Pages. Best of all, it's not a push marketing strategy but a pull, which means you will have high-quality audiences that you can sell quickly to. 

Get attraction from your investors

You can make your business idea more attractive by putting up valuable content related to your brand. If you are popular on social media and content marketing, potential investors stumbling to your brand increase. Also, content helps you to increase your brand value and get more valuation of your startup