Too Long; Didn't Read
Tom Siani is an online marketing expert with more than 4 years of experience. He explains how social media can be affected by big data analytics and how businesses can make the most out of it. Big data is any novel technique used to analyze a massive volume of data that is so large it is impossible to process with traditional methods. The main purpose of using big data techniques is finding overall patterns, trends, and connections between different variables. This is particularly important for studying data related to human interactions and social behaviors.