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Dmytro-spilka is the founder of Solvid and Pridicto. He explains how big data can help to drive transformative improvements in the field of healthcare. The role of big data within healthcare is only set to increase over the course of the coming years, with significant advancements set to be made in clinical analytics. Big data allows healthcare companies to access the information needed to streamline customer service processes and personalise their healthcare to create the best practices for working with both consumers and patients. This development will be particularly effective for private health insurance providers.