Too Long; Didn't Read
Like many millennials, we’re big fans (and customers!) of the direct-to-consumer brands that have popped up over the last few years. Innovations in supply chain and distribution have allowed these brands to offer products that deliver on the “faster, better, cheaper” experience required to take market share and customer attention from incumbents. These brands are also aspirational in a way that is appealing to millennials and Gen Z by building a presence across social channels and cultivating a community feel.