How AI Streamlines Digital Content Creation (Writing, Images, and Videos)

ChatGPT captivated millions seemingly overnight by writing coherent articles, poems, and coding scripts.

Now, artificial intelligence (AI) is moving beyond parlour tricks into digitally dominating (or streamlining) entire professions.

According to AuthorityHacker’s 2023 AI survey, 33% of consumers think they are using AI platforms. But the actual usage is 77%.

Additionally, 90% of marketers are confident in learning and adapting to new AI tools.

AI is already embedded into most business owner’s workflows, whether they know it or not. And that usage is only going to increase, especially when it comes to digital content creation.

AI is essentially helping writers, designers, and marketers skip the “A to B” phase of creation.

While we typically think of first drafts only in writing, the same is true for image design and video editing. And often, it’s the most time-consuming part.

Iteration is a breeze.

Let’s explore the exact tools and processes you can use to have AI streamline your writing, imaging, and video content.

Brute-Forcing Ideas with AI

When ideating, our brains build off other ideas. And often, it’s not the second or third idea that is the best, it’s the 51st or 62nd. So when an AI can generate 50 decent ideas in the blink of an eye, it can spark new ideas, cutting the ideation process out almost entirely.

Let’s say you’re a marketing expert and want to build a personal brand on TikTok. Instead of thinking for hours about what to post, just head over to ChatGPT…

AI produces volumes of ideas for you to riff off of, ultimately making the ideation process highly efficient. Plus, there are specific tools like IdeaGenerator.ai which are specifically programmed to give higher-quality outputs the first time. No need to refine your outputs on GPT-4.

Streamlining the Writing Process

The typical writing process often involves hours of work — creating an outline, researching, writing a messy first draft, and then heavy revisions leading to a second draft.

So what if AI could accelerate the first two steps to just 15 minutes?

Rather than spending 2-3 hours drafting an outline and initial draft for a 2,000-word blog post, tools like Copy.ai, ContentAtScale, and Jasper.ai can ingest a basic prompt and research synopsis to produce a complete first draft in just minutes.

This allows the human writer to skip straight to the revision stage, spending their time elevating the tone, style, and refinements that AI can't deliver. By automating the initial research and writing phases, creators maximize their uniquely human skills of artful writing and editing.

The result is high-quality content in a fraction of the time, which delivers what 58% of executives want to see.

Cutting the Image Creation Process in Half

While many are familiar with AI's writing capabilities, image generation tools like DALL-E 2, Midjourney, and StarryAI can also automate visual content creation. Rather than starting from scratch, prompts produce images to use as a jumpstart.

Here are some instances that typically take designers hours, but could take much less time with an AI-first draft:

• YouTube thumbnails
• Images for blog posts
• Presentation slides or supportive infographics
• Social media graphics
• Book covers
• Product concept art
• Logo Illustrations

For Instance, let’s say you want to create a modern logo for your agency, then the following prompt will supercharge your process:

Illustrative logo icon for [YOUR INDUSTRY], minimalistic and material design.

Then, the designer can download that image and scale it using tools like Vector Magic, which gives you a logo that does not rely on a specific size but can be adjusted by anyone with ease. This takes most of the work out of the equation, leaving the designer to increase their output tenfold.

AI Video Editing

AI tools like Descript, Runway, and RawShorts can automate tedious parts of the video editing process to create first drafts faster. For podcast clips, the AI can scan transcripts and cut out segments based on prompts like "2-minute segment on AI’s role in marketing."

For YouTube, voiceover explainers, video footage, and scripts get combined with transitions and text overlays. The AI can even suggest background music and basic color correction.

And if you need to create videos for a business homepage such as a SaaS, AI can help assemble clips, turn text into speech, and create ready-to-use videos within minutes.

My Experience

Having built automation tools like WP Webhooks and Pluginplate, I've witnessed firsthand AI's potential to transform creative work. Currently, more than 20,000 businesses have adopted our tools, demonstrating that companies quick to integrate AI are reaping significant benefits. In contrast, those slower to adapt face challenges such as job losses and the potential closure of their businesses. Now is the crucial moment to acquire the necessary skills to leverage AI effectively for your advantage.

Now, my goal is to guide individuals and organizations on responsibly integrating AI to streamline their workflows, make more money, and leverage resources more effectively.