How Addictive Online Auctions Work
Too Long; Didn't Read
<strong><em>Nir’s Note:</em></strong><em> This guest post was authored by Lisa Kostova Ogata, one of the first product managers at Farmville and a VP of Product at Bright.com (sold to LinkedIn). While at Zynga, Lisa learned how to shape user behavior, but in this essay she describes her surprise when she found herself unexpectedly hooked.</em>