How a Tech-Driven Entrepreneur Turned to Fashion to Fuel Her Passion
Too Long; Didn't Read
Alicia Chong started Blu Monaco in 2005 and has expanded it to move over 150,000 units a year. Her success can be attributed to the unique appeal of her products and the stability of her scaling. Chong has been able to keep both her inventory and approach fresh, keeping existing customers returning while reaching new ones.