Too Long; Didn't Read
Andrew Hoag is the CEO of Foundersuite.com, which makes software for raising venture capital and managing investors. Hoag created Teampay, a tool for managing employee purchases. He raised $4 million between his pre-seed and seed rounds with a SAFE or a simple agreement for future equity. He says it's critical for founders to communicate their company’s value proposition crisply and clearly. It pays to get your story right for investors, but it still took him 14 months to get the story right.
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