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User Search Intent is one of the hottest topics in marketing, e-commerce, and media. Understanding why your users or customers search for certain types of information unlocks a world of growth opportunities. Knowing their context helps focus your strategy, get a better ROI on your marketing budget, and deliver more relevant experiences. The challenge for marketers is to tread lightly when. balancing personalization with users’ privacy. Getting the best of both worlds means:Customizing user experience without being creepy and.Capturing, storing, and managing data in a way that’s secure and. secure.
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