Before moving on, I would once again like to thank each and every one of my readers and followers for the exceptional support and solidifying me as a in , and . Medium Top Writer Finance Investing Bitcoin I am pleased to announce that after the highly successful series, I will be complementing it with the launch of a new series titled where I will be reviewing upcoming ICOs. “Real World Applications of Cryptocurrencies” “Hot or Not — An ICO Review” For the first post of my new series, I will be reviewing — a blockchain-based marketplace for digital content. Wemark Value Proposition Wemark is developing a blockchain-based distribution system for digital content, implementing our concept of the “distributed marketplace”. Distributed marketplaces allow creators to license their content directly to customers, keeping them in full control of the rights to their content. In other words, is building a platform that will — without the need of middle-men. Their first use-case will be creating a marketplace for stock photography; an industry that will . Wemark empower content creators exceed by 2020 $4B There are a couple of problems with the current centralized solutions (Shutterstock, Getty Images, etc.). First and foremost, most content creators work with agencies and have to on their content in order to monetize it. Secondly, these agencies (and centralized platforms) take a from content creators (up to 85%), leaving them with very little. Unfortunately, as there isn’t enough competition, players in the space are monopolizing it and have free reign to do as they like. give up rights huge cut aims to solve this issue by with addition to (the proposed fee currently stands at 15%). Wemark giving creators back their rights and control over their content minimizing fees Customers will be able to license curated, commercial photos directly from leading photographers. Innovative discovery, collaboration, and curation tools also improve the ability for customers to ﬁnd and manage the content that they need. As a matter of fact, has their stock photography platform a few weeks ago, featuring and , including some of the industry’s leading content providers. Wemark already launched over 3,000 contributors 40,000 photos This is a space that certainly requires an overhaul. I believe that Blockchain and Cryptocurrencies will be able to revolutionize this industry, so is off to a good start. Wemark Wemark Token & ICO Overview Before moving on, I would like to get a few terminologies out of the way, in order for everyone to be able to follow my posts. —Taking an extract from Wikipedia: Initial Coin Offering (ICO) An ICO is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies. In an ICO, a quantity of the crowdfunded cryptocurrency is sold to investors in the form of “tokens”, in exchange for legal tender or other cryptocurrencies. — Provides the utility and functionality to create ecentralized lications (dApps) running on top of it. is an example of such dApp. Platform D App Wemark — A unique identifier of a token. Usually this is consistent across exchanges, charting sites, etc. Symbol — The total amount of tokens/coins that will ever exist. Total Supply — The minimum amount that an ICO needs to raise. Typically, if the soft cap is not reached, the ICO is cancelled and funds are refunded. Soft Cap — The maximum amount that an ICO will be raising. The ICO ends immediately once the hard cap reached and will stop raising further funds. Hard Cap — The cost of 1 token during the ICO. Rate Below you can find a graphic providing details about the ICO and some information about the . In order to participate, follow the link . Wemark Token here Token Use is introducing a dedicated token to power a direct economy for digital content. ( ), are intended to serve as a native payment system for the network, and reward all the relevant parties for creating, distributing and promoting digital content. Wemark Wemark Tokens WMK The ( ) has a very straight forward and easy to understand use-case; it will purely act as a currency on the . Wemark Token WMK Wemark platform In addition, since creators are getting paid in , they could become vested in the platform, as their earnings could increase as the gets adopted further; a much better relationship than what content creators currently have with agencies. WMK Wemark Platform Team & Advisors was established in 2015, has its headquarters in and esearch evelopment (R&D) office in . The founders consist of: Wemark San Francisco, USA R & D Tel Aviv, Israel Wemark **(CEO)—**Has been in the digital marketing space for over a decade. Founder and former CEO of Underline; a digital marketing agency specialized in start-ups, Israeli brands and online businesses (notable clients include Leumi Bank, Discount Bank, Weizmann Institute, TrustWare and the Trump Foundation). Besides his full-time occupation, Tai guest lectures and mentors, marketing and entrepreneurship, at the IDC Herzliya international school. Tai Kaish **(CTO) —**Over a decade of software engineering and management experience. Former R&D Director of Linkury; leading ~20 employees in various teams. Additionally, Pavel was a guild member of the NFX Guild; a seed and series A venture firm based in San Francisco. Prior to that, he was an R&D Manager in Unit 8200 of Israeli Intelligence Corps. Pavel Elkind **(VP Business Development) —**Serial entrepreneur that has been involved in a number of different roles and industries, ranging from being a founder, a director, an international delegations coordinator and much more. Roy Meirom has an excellent board of advisors, consisting of industry experts in a number of relevant areas. Some notable advisors are: (Former CEO & Founder at Picasa, Director at Google), ( Marketplace Director at Canva), (Former General Counsel / VP at Shutterstock), (Former Director of Content Development at Shutterstock). You can find all of them . Wemark Lars Perkins Lee Torrens Michael C. Lesser Keren Sachs here Despite the fact that the founders in the space, they have a of setting up and launching successful businesses in a variety of industries. Additionally, the board of advisors behind will help offset this, as they are huge names in the space. do not have any experience proven track record Wemark Partnerships & Investors has already secured enture apital ( ) backing from , and . This indicates that has considerable potential for rapid and profitable growth as VCs wouldn’t have backed them otherwise; a major positive point. Wemark V C VC Sarona Ventures NFX Elevator Wemark They also have partnerships with names like , , , and more, but details about these partnerships are unknown. GuruShots Solume.io Deloitte Verdict — Hot or Not? Taking into consideration all points above, in my opinion, has done a good job in identifying an issue with the current centralized approach for digital content contribution. Moving the digital content marketplace to the decentralized world benefits both, the creator and consumer. The creator gets a bigger slice of the pie, and due to this, can price more aggressively, which in turn, benefits the consumer. The Wemark team and advisors look more than capable of pulling this through and having already secured backing from VCs, this gives further confidence of success to potential ICO investors. Wemark I would classify : Wemark Hot ICO goes live on the 7th of May — For more information and participation details, follow the link . Wemark’s here Drop me a comment or message with ICOs you want to see in next! “Hot or Not” Make sure you give the post a 👏 👏 and my blog a if you enjoyed this post and want to see more. clap follow You can also show your support by donating to the following address: : 0x4c7195E074cf0Ab6F77Bdb7C97Fd2567066Bb712 ETH . Disclaimer : All information and data on this blog post is for informational purposes only. My opinions are my own. I do not provide personal investment advice and I am not a qualified licensed investment advisor I make no representations as to the accuracy, completeness, suitability, or validity, of any information. I will not be liable for any errors, omissions, or any losses, or damages arising from its display or use. All information is provided as is with no warranties, and confers no rights.

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