Heal the World by Incentivizing Donations

Too Long; Didn't Read

<em>What’s one of the biggest challenges facing nonprofits, social activists, and political campaigns?</em> The answer is simple: <strong>finding donations</strong>. Since charitable work addresses some of the most important social, political, and ecological crises facing our society, we need to ensure that they can effectively raise the funds they need. But as things stand, <strong>the most common recruitment strategies used by charitable organizations are highly inefficient</strong>. Cold calls, distributing brochures, hanging posters, waiting for walk-ins, and standing besides a donation table, for example, are slow methods that rarely reach new audiences. More effective methods in practice seem to involve small token incentives, like offering T-shirts, bracelets, and other small items as rewards for donating- believe it or not, they actually work. Another tried and true method is getting public commitments and matching challenges (If you give X I will match). At <a href="http://ncent.io" target="_blank">nCent</a>, we think that <strong>incentives have the potential to play a much larger role in finding charities the funds they need to help make an impact.</strong>