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Hacking Hacker Noon: Write Effective Meta Descriptions To Make Your Story Stand Out. A well-written meta description can both raise your ranking on search engines and entice readers to click on your story instead of competing stories on the search engine results page (SERP) A study done by Moz found that a good Meta description can increase CTR by 4.5%. Read more about the importance of this article and how to write them here. We provide tips on how to navigate the green blob of awesome HackerNoon.