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Growth Loops are automated processes that can assist a company in increasing its customer base, sales, and profitability. These loops are intended to capitalize on existing client relationships while also driving new ones. They usually include actions like providing personalized experiences, harnessing data to understand clients better, and generating incentives for customers to participate more. Netflix is able to recommend new content and adapt its catalog to each individual user by utilizing data from customer viewing patterns and preferences. The loop is closed by collecting user input and incorporating it into the Netflix experience.