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Growing Your Influencer Brand Into a Sustainable Businessby@lijin
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Growing Your Influencer Brand Into a Sustainable Business

by Li Jin3mMay 5th, 2020
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Kylie Cosmetics did $600m sales in its first 18 mos, driven by social media. To become an enduring, standalone, standalone business, it’s necessary for all influencer brands to go beyond being tied to a single person, and create a “purpose brand.” Purpose brands are those that can powerfully drill into customers’ minds that their product/service is the best solution when they need to “hire something to get a job done” Martha Stewart Living Omnimedia can give a glimpse into the future for Kylie.

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Li Jin

Li Jin

@lijin

I am a founder and Managing Partner at Atelier, an early-stage VC firm.

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Li Jin HackerNoon profile picture
Li Jin@lijin
I am a founder and Managing Partner at Atelier, an early-stage VC firm.

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