Hackernoon logoGetting Traction: Solid Guide To Quickly Build A Brand by@terryfranson

Getting Traction: Solid Guide To Quickly Build A Brand

Terry Franson Hacker Noon profile picture

@terryfransonTerry Franson

Tech enthusiast.

Every startup in its early stages is going to think about building brand awareness, why? Well, brand awareness is an essential tool that is going to let the world know about your brand and the work you do. Sometimes this is all that you need when you are working on your startup because having a proper brand is going to mean that you get recognized easily and you get more revenue.

Although building a brand is essential to a company, many companies don’t invest their time and effort into it to make it count and there are also some companies that straight up don’t know how to create a brand. So today we are going to be talking about a way you can quickly and simply build a brand for your company, so without further ado let’s get started.

Get Trending

One of the easiest ways to build a brand is to get trending. Getting trending is going to provide you with a jumpstart in building your brand. The way you can get trending majorly depends on you. All you have to do is find something that can be counted as a trend in your industry, work on it and then find a reporter or a channel that can publish your story and create a trend.

There are many channels and reporters out there but you have to make sure that the channel you are choosing has created a trend in the past.


One of the most amazing ways to build a brand is to do or create something innovative within your industry. Innovation is something that has personally helped multiple companies create a brand for them. If you are in the industry that can create something innovative, make sure to do it. Innovation is what is going to create passionate customers and passionate customers are by far the best way to build your brand.

But before you publish your innovations make sure to use the right channels to make it legit, you can also interact with your customers via voting to enforce your innovations, for that you can also buy votes and strengthen your innovation.

Do Your Research

One thing that many companies don’t do enough is research, if you are building a brand, there are a lot of things that you should know, from information about your competitors to the trends and innovations in your industry, all of this counts as research that is going to help you build a brand that is going to be stronger and more agile than all of your competitors because you are going to already have the knowledge that your competitors worked on for years. This is the power of proper research.

Plan a Public Launch

If you are in the industry that creates products or services for your customers, a good option to get a head start on your brand building is going to be a public launch. A public launch provides the world the information of your brand and if your online presence is already set, it can potentially generate a decent revenue as well.

Stay Connected On Social Media

One of the best and easiest ways to build a brand is to use social media. Social media provides a great platform for companies to interact with their customers and create a community that is going to help promote your brand. All you have to do is stay active and constantly provide information and updates to your followers so that they can share it and improve your online presence.


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