Too Long; Didn't Read
Many members of Generation Z suffer from stress related to their finances since they were born between the Great Recession and the COVID-19 epidemic. They are wary of banks and other financial institutions, like mobile and online banking, and want their investments to align with their own beliefs and long-term aspirations. Generation Z investors place a higher premium on a firm's stated goals and competitive advantages than do Baby Boomer investors. This generation places a premium on the positive social impact that the organization has.