Gen-Z Courts Intrigue on Tinder

Too Long; Didn't Read

<span>G</span>eneration Z (b. 1995–2009) is unique — and not just because they gave us videos of themselves <a href="https://www.huffingtonpost.com/entry/tide-pods-health-warning_us_5a5f478ae4b00a7f171c2926" target="_blank">eating Tide Pods</a>. Z are the first true digital natives; they’ve never known a time before the Internet, unfettered access to social media, and life improved with smart tech. To better understand their generation’s identity, I took a swipe at Tinder. The virtual meat-market is an identity hotbed. It’s a place where you are forced to succinctly say who you are, while spinning your identity to attract potential suitors. A vulnerable, intimate, and strategic act of self-curation, if there ever was one.