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Future of Digital Fashion: Dressing Your NFTsby@lina-survila
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Future of Digital Fashion: Dressing Your NFTs

by Lina SurvilaDecember 23rd, 2022
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Half of the survey respondents say they change their avatar's clothing at least every week. For 2 in 5, self-expression (via clothing and accessories) in the digital world is already MORE important than expressing themselves in the physical world. Decentraland, a 3D virtual world browser-based platform, has opened its world for creators to create and sell digital clothing as NFTs.
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Just recently, Roblox, an online game platform and game creation system, in collaboration with Parsons School of Design, conducted a survey that helped them to create Metaverse Trends Report. The very first ever Metaverse Trend Report ever.


Half of the survey respondents say they change their avatar's clothing at least every week. For 2 in 5, self-expression (via clothing and accessories) in the digital world is already MORE important than expressing themselves in the physical world.


According to investment banking firm Morgan Stanley, metaverse gaming and NFTs are forecast to constitute 10 percent of the luxury goods market by 2030 — a €50 billion revenue opportunity.

So what exactly does digital fashion look like, and how to wear it?

Dressing With AR

There are plenty of forms that digital fashion has taken over the years. The first one, pioneering the idea of wearing something out of this world - is AR filters, mainly used on Snapchat. Later, the trend carried on Instagram, making all fashionistas try virtual fashion at least once.


The frontier of AR fashion is DressX, a virtual fashion marketplace offering to purchase clothing available to wear through the lens of your smartphone.


The brand collaborated with many IRL fashion brands to create unique looks that were put on fashion magazine covers and worn by virtual influencers.


Although, these AR looks can not be found on the blockchain, as it is not designed as NFTs. Only recently, DressX launched the Genesis collection that features 444 unique generated wearable NFT bucket hats. NFTs came with wearable utilities in AR for photos and any PFPs.

Source: https://twitter.com/iamdestj/status/1598137949035515906?s=46&t=unTWTUqA7Es52mlLHgEyLQ

Dressing Your Avatar

Decentraland, a 3D virtual world browser-based platform, has opened its world and marketplace for creators to create and sell digital clothing as NFTs. With a wide fashion items selection on Decentraland, fashion lovers can purchase or try on digital wearables created by others.


All-time 5 best wearables sellers generated $210,515.55 in total sales volume. It doesn't prove you can make a living because sales depend on MANA.


Furthermore, those wearables can come with different utilities that can be explored in-world, especially if it's tied to a particular Decentraland game.


Fashion enthusiasts love Decentraland avatars because they let them mix wearables, creating unique looks. All items are created as NFTs and can be transferred or sold between users.


With a fashion friendly approach, Decentraland will host its second Metaverse Fashion Week early next year.

Dressing Your PFPs

The least expected way to consume digital fashion, but inevitable, is through PFPs. Such projects as Bored Ape Yach Club by Yuga Labs have already proven their rightful place in the digital fashion Olympus. There's even a marketplace where you can claim a Santa hat for your ape.


The more interesting thing is that this new PFP, BAYC with a Santa hat, will be minted as a new NFT that will be tight with the original BAYC. That means if you sell your original NFT, all your other NFTs, aka your BAYC fashion closet, will travel together.


This use case proves how digital fashion NFTs can also increase the value of PFPs projects.

BAYC 2338