FTX on November 2022 is all over the news, but unfortunately, not on the happiest of occasions. I'm sure you already know what happened, and we have yet to learn many details about this case. But I want to review the Pitch Deck with which the $1bn investment was raised, from the marketing side. I have pretty many questions about how to make a good Pitch Deck and how to raise investments. Here step by step, page by page we will look at the pros and cons, what crypto (and in general) startups can learn, and what tips you can take for yourself before looking for investment.