Too Long; Didn't Read
Reputational problems hit startups more painfully than established companies. American startup Theranos claimed that it had developed a revolutionary blood analysis method - allegedly just one drop from a finger. After the reputational scandal, the company collapsed, and Holmes owed investors about $ 500 thousand. Entrepreneurs need to treat their employees well, but do not forget (just in case) to regularly monitor their accounts in social networks. When a startup doesn't have customer feedback, several factors determine a startup's reputation.