Learn how David and the Hotjar team utilized other people’s email lists to fuel their initial growth, going from $0 to $19 million ARR in just 4 years. Note from Davis Baer : This interview is a little different than most of the previous founder interviews. Rather than a text interview, David and I decided to hop on a video call. Hope you enjoy it! is a SaaS that reveals the online behavior and voice of users through tools like heatmaps and visitor recordings. Hotjar David’s recommended books: The 22 Immutable Laws of Marketing Selling the Invisible: A Field Guide to Modern Marketing Making Websites Win This interview is brought to you by , a tool to schedule and automatically repeat your posts on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google My Business OneUp