Too Long; Didn't Read
Fake news is becoming a real threat, partly due to the ease of creating, diffusing and consuming content online. False or misleading stories can be easily created and diffused via the global online networks with a few clicks. With the so-called ‘deepfakes’, it is already extremely difficult to tell if what you see is true or not. Fake News influence or even shape public opinion and (re)set the agenda. Fake content is designed to be viral; its creators want it to spread organically and rapidly. Fake stories are engineered to attract attention and trigger emotional reactions so users instantly share the 'news'