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At the beginning of coffee history, it was not affordable for everyone to get coffee beans, roast them and make the drink. From time to time, high demand, technological improvement, and great hard-work too, made the coffee very widely spread. Today we can choose the coffee intensity, color, flavor, and taste, and today we can easily get any kind of coffee we want. Coffee cocktails, milkshakes, ice-creams and other deserts with the regular black coffee drink. We will review the history of how coffee engineering improved and how it impacted demand levels.