In 2017, according to Streamlabs and Goldman Sachs research, $129,000,000 was paid to streamers, in the form of discretionary tips, within the U.S.
I have a lot of conversations with people about esports. Many of them are amazed when I mention statistics on viewership, revenue, engagement, etc. However, this statistic on the “tipping market”, usually gets a bit more of a reaction from people.
The “tipping market” is huge and is growing at an astronomical rate. This same research reports indicates that by 2020 that number could grow to $372,000,000. I’ve included a screen shot of the chart, showing these numbers, from that report.
Source: Goldman Sachs Research June 2018
Conclusion: If you have any ability, or creativity and can apply it to creating content on a streaming platform, then you may be missing out if you’re still waiting to take the plunge into that market.
Stephen Hays is a venture capital investor that has invested in a number of esports teams and startups.