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The customer journey has 3 important phases: Marketing, Attracting, Consideration, and Delight. Every marketing agency has to go through 3 steps to stay on the same page as their prospects and convert them to customers. As the number of touchpoints to engage with the customers increase, it gets complicated for marketers to design an effective and efficient process to keep them connected with the brand. How to align visual content at every stage of the buyer journey is some of the key ideas for the initial stages: Social media.