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Conversational Marketing focuses on a real-time, one-to-one conversation with prospects and customers with the help of chatbots and messages. Michael Georgiou says traditional sales and marketing methods are no longer useful in retaining today's internet-savvy customers. Conversational marketing can be a solution to achieve faster response times. It can fulfill the speed today's customers expect, he says. The right approach is to avoid using pop-ups and lead-generating forms, and use chatbots to start conversations.
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