Too Long; Didn't Read
Product discovery is undertaken in two steps with continuous iteration within each step. Step one is ensuring we are solving the right problem and step two is ensuring the problem is solving the problem right. Step two involves a lot of pondering - data informed pondering. Step three involves identifying which opportunities feed into D2 - D1 is the foundation of the product. Step four is to address the four types of risk as defined by SVPG: Is it valuable to the customer? Is it worth the risk of risk? Is the customer risk?