Do You Need All This Data?
Too Long; Didn't Read
E-commerce teams love data. Numbers, reports and charts get emailed around and shared in collaboration tools on a regular basis. But is some amount of data collection unnecessary, and perhaps even damaging to the organization by creating complexity and adding confusion? Digital leaders want their decisions to be based on as much hard data as possible. But E-commerce leaders need to be mindful of the cognitive burden and overload that data overload can create.