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My name is **[Daria Volkova](https://www.linkedin.com/in/dariastrategy/?ref=hackernoon.com)**. I work as the Head of Brand Marketing and Product Marketing Manager for web3, blockchain, and crypto products. With this article, I want to share my thoughts and recommendations on education for marketers who work or plan to work in the field of web3.

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I started to learn blockchain marketing in 2017, in practice, without any preparation, and it was like a survival test. At that time, I worked in an advertising agency as a creator for brands and I wanted to try something new. I learned how PR works in the crypto industry, what mining is, why Bitcoin is so valuable, what tokenomics meant and how to write a whitepaper.

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Now, I know quite a bit and as I learn more, I understand that I need to learn. I plan to systematize my knowledge via educational institutions and make it broader and more profound in technical aspects.

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There is no single "best" education for marketers, as the field is broad and has many different specializations and career paths. Generally, a strong foundation in marketing principles and excellent communication and analytical skills are essential for success.

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Marketers interested in utilizing web3 technologies, such as blockchain and decentralized applications, may benefit from learning about these technologies and how they can be used in marketing campaigns and strategies.

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However, all marketers don't need to have special education in web3. Instead, you can benefit from a general understanding of these technologies and how they can be applied in their field, as well as staying up-to-date with the latest developments and trends in the industry.

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Some options for getting education and knowledge in this area could include the following:

1️⃣ Pursuing a degree in marketing or a related field focusing on web3 technologies, such as blockchain or decentralized applications. For example, **[Harvard Business School](https://online.hbs.edu/), [Frankfurt School of Finance & Management](https://www.frankfurt-school.de/home/research/centres/blockchain), Zigurat Global Insitute of Technology**, and others.

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2️⃣ Completing online courses or certification programs focused on web3 marketing. Many programs in US and EU concentrate on this field. For example, **Blockchain Council, Web3 University, LearnWeb3, Buildspace,** **European Tech School,** and others.

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3️⃣ Gaining practical experience through internships or entry-level positions with companies utilizing web3 technologies.

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4️⃣ Reading industry articles, attending conferences or workshops, and networking with other professionals in the field to stay up-to-date on the latest trends and best practices in web3 marketing. For example, my educational project — **[Blockchain Marketing](https://www.youtube.com/@blockchainmarketing)**, gives an understanding of specific points and tools for promoting web3 and blockchain products in English and Ukrainian.

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The best education for marketers interested in web3 will depend on an individual's specific goals and needs and should involve a combination of formal education and practical experience.

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Do you think marketers, brand managers, community managers, and other non-technical specialists need a special web3, blockchain, or crypto education? Let me know in the comments.

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Do Marketers Need a Special Web3 Education?

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