Too Long; Didn't Read
Last month, Amazon moved one giant step closer to world domination. With the purchase of Whole Foods it is clear Amazon intends to disrupt several new industries at once — including the beverage alcohol industry. <br> <br>Overnight, Amazon gained more than 330 new liquor licenses across 41 US states. This will undoubtedly shift the way consumers acquire and engage with beverage alcohol.<br> <br>I met with Amazon recently at their Seattle Headquarters and it was made crystal clear to me that they are a mobile first company. Initially this gave me pause — I mean, Amazon is SO huge on the web. It’s an enormous audience to transition to a mobile platform. Were they able to do it this quickly? The short answer is: yes. As it turns out, more than 72% of Amazon’s customers buy on mobile today. <br> <br> Let’s consider the impact of this. Amazon accounts for 40% of all e-commerce. So, when Amazon says they are mobile-focused, you can be certain your competition is not just down the street, or on the web, it is in your customers’ pockets.