Too Long; Didn't Read
Designing a token economy requires several steps, between them identifying stakeholders, designing incentives, developing a go-to market strategy and implementing monetary mechanisms. Bitcoin took a life of its own once released into the wild, your token should do the same. The value inherent to your token economy is directly related to the number of participants in it. When your economy is small it won't produce enough value for participants and you will need to compensate them in some other way, usually out of your investors' pockets. A thriving economy must allow innovation coming from its participants.