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Design thinking is a low-cost, fast-to-market, iterative approach to understand the hidden needs of customers. It is a human-centric approach to problem solving that helps us to emphasize with the users to know more about their expectations, complainys and feedback of a product. With every new product, design-centric firms validate design visions to exceed customer expectations, drive new revenue streams, and stand out from the crowd. Building design thinking strategy and capabilities is at the core of the long-term planning of innovative and forward-thinking organizations.