Too Long; Didn't Read
In the web 3 world, users can read and create on the internet. In addition, users own their data. Each real internet user has their own unique and non-fungible ID within the blockchain, so there is no way where fraudulent traffic or activities could exist. The share-to-earn model will incentivize media users to share their data with advertisers so that advertisers can target users based on their interests, behavior, and many other attributes in a decentralized web. Web 3 enables the ownership economy and provides global access to everyone.