Too Long; Didn't Read
<strong>Unit economics</strong> — the most terrifying term in the entrepreneurial dictionary, is a vicious serial <a href="https://hackernoon.com/tagged/startup" target="_blank">startup</a> killer that is walking amongst us. Passionate entrepreneurs with revolutionary visions of changing the world are spending most of their time worrying about the usual founder struggles — continuously seeking the perfect business model, obsessing over product –market fit and pursuing rapid growth that would later on lead to scale. Somehow, mysteriously enough, dealing with the unit economics usually gets postponed to a later stage while completely ignoring this lethal killer, leading to the tragic yet highly predictable death of many companies.