Today’s going to be on the shorter side as I’m still busy emailing folks. Also, I’d love to do a comprehensive post on my early validation attempts in a few days, after I’ve tried a few more channels.
I have three primary goals with this early stage of validation:
#1 and #2 are to let me find one or two specific channels that work in terms of response rate, and double down in what works.
Yesterday, I mentioned there were 5 different groups of people I might sell this to. Today, I’ve focused my efforts on the two groups I assume will have the best response: UX leadership/seniors and Product Managers.
I hit my goal of reaching out to 10 targeted prospects, and even this small number turned out to be a great exercise in finding my audience. For the first few rounds, I’ll be testing two different cold audience channels:
Leveraging Twitter search (you can search for tweets containing images which is super handy in my case: filter:images “error message”) Using this, I found companies who were having a recent influx of customers pinging support with errors Bystander.io could help fix.
Blog posts about error messages This helped in solidifying who’s thinking about these user-facing error messages the most — authors were exclusively UX folks. I followed this breadcrumb trail to see what business either the authors or interested commenters belonged to.
So for my cold outreach, I had a blog post to discuss or a real example use-case from their customers.
Here’s a pixelated view of my prospecting spreadsheet:
There’s better ways to track this, but at this early scale a Google doc will do just fine!
Tomorrow, now that I have the beginnings of a method to prospect these two channels, I’ll push out messages to another group of folks. And I’ll message 10 people in a new channel, to begin opening up testing response rates from different sources in parallel to these two.
Yesterday I also mentioned I’d like to get a seed going for the app itself. A this point we want the pipes that can leveraged in any idea we might pivot into, so we scrap as little development time as possible if we kill this first idea.
The (MEAN+extras) stack:
More validation, of course.
I think I’ll pull the trigger on Product Hunt’s Ship. I don’t like putting up a full landing page until I have static mockups for screenshots, so I’d like to test Ship as a pre-official-landing-page solution.
And I’ll try to fix my woodstove, ‘cause it’s cold in here.
As always if you have any feedback or want to chat my email is on my website or drop a comment here :-) Thanks for reading!