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Rakesh Soni is CEO of LoginRadius, a leading provider of cloud-based digital identity solutions. Soni: Customer identity and access management (Customer IAM) is a platform that enables you to build unified, data-rich profiles of your customers so you can seamlessly let them into your digital properties. CIAM can help you leverage resources, delight your customers, and outperform your competition, he says. Single Sign-On or SSO allows users to securely authenticate with multiple applications via a single set of credentials (usually a username and password)