Too Long; Didn't Read
As a developer, I don’t usually sit in on our brand strategy meetings, but seeing as this particular meeting was about 20nine’s brand, I was able to get a taste of how they work. One of our assignments was to come up with a character (real or fictitious) that best represented the <a href="https://hackernoon.com/tagged/personality" target="_blank">personality</a> of the company.