Too Long; Didn't Read
Copywriting is the process of composing persuasive text to convince readers to take some form of action. CRO (Conversion Rate Optimisation) is monitoring how many people visit your site or make an action. If your copy is clear, the visitor understands the product to a level which is substantial enough for them to make a decision on an action. Copywriting should be in line with the tone of the product/ service for the site. Determining the correct TOV (Tone Of Voice) should be the first step in producing good copy.