The other day Messari's posted about what he thought the key strengths of the industry's leading crypto news sites. That got me thinking about the overall reach and visibility of these businesses and where their key strength are from a marketer's perspective. Zack Voell Using a marketing tool called we can learn a number of things about a website's general level of traffic, the performance of their CPC and SEO marketing, and where their users are based. Leveraging this tool, there are a few key insights we can pull about today's leading crypto news sites -- those being , , and . SEMrush @coindesk @Cointelegraph @CCNMarkets @TheBlock__ It's well-known in crypto media that , , and are the top 3 by traffic globally. Using , we can see off the bat that they average about 5 million visits per month globally. Begins to put things into context. @coindesk @Cointelegraph @CCNMarkets @semrush We can also see that traffic appears to be heavily weighted to US visitors. I really don't believe this considering how Europe-centric and are. Thought I'd like to asterisk this that SEMrush GEO data should be taken with a grain of salt here for obvious reasons. @Cointelegraph @CCNMarkets What is interesting is we can actually see this big decline in traffic starting in April. This does coincide with Google updating their SEO content algorithm the "CCN is shutting down" publicity stunt, but apparently it did effect the business overall. @CCNMarkets and When it comes to the breakdown of traffic sources for each crypto news site, these charts are not unusual but they do emphasize how powerful brand loyalty is, even in media. Although sends 75% of all social traffic, we can see that general brand building might be a better focus. @Twitter And for you SEO nerds, there's a real battle between and going on over backlinks. Cointelegraph is close to doubling Coindesk in overall links, but Coindesk's backlink sources are less concentrated, leading to wider coverage and a higher quality score. @coindesk @Cointelegraph I'd also like to shout out here for this interesting tidbit -- 29% of their backlinks are to images. This appears to be a standout in this group. Raises some interesting implications for them when scaling SEO and referral performance in the future. @TheBlock__ You can visit the . original Tweet storm on this topic here
