Too Long; Didn't Read
Content Marketing Institute explains the value of content marketing. PR experts have a lot of experience creating exceptional content for their brands. PR pros need to make sure that they’re optimizing everything they produce. PR groups can reach out to audiences through social media marketing, video content, and images too. The right data gives organizations a chance to learn what their audience wants most from them. Use a range of different media to earn more attention online. Show expertise and knowledge to be a ‘thought leader’ for a specific niche.