Content Isn't King, Linkbacks Are

Too Long; Didn't Read

The more I search Google, the more I find how the authority sites are ruling the index. Every other site ranking the SERP has connection to a Big Company. It does not look unethical or shady at all. But when you dig deeper, you find that all other sites ranking SERP have links to Amazon.com. The content matters, when there is this Premium PBNs are going on. The content is King might be the biggest Myth ever. The most important thing is that the content is the content.