Too Long; Didn't Read
More than 34% of households around the world own a Smart TV, and this number is only expected to keep rising. Big-league companies are continuing to make inroads into the CTV arena and sign new contracts with Smart TV companies. Amazon, Google and Microsoft are filling in the cloud-gaming niche just as quickly. Game streaming makes it possible for customers without specific and often quite expensive consoles to play exclusives through Smart TVs. The lower quality of image and feedback times means the experience is not yet comparable to consoles.